Job Description

Who are we:
Caraway is a home goods brand on a mission to craft well-designed, non-toxic home goods that thoughtfully raises the standards of what you cook with. We’re passionate about creating elevated products, free of toxic chemicals, that are better for you, your family, and the planet. We prioritize a holistic approach to the creation of Caraway products. We partner with ethical manufacturers where their employees are safe, paid fairly, given benefits, and work regulated hours. Our eco-friendly manufacturing process releases less CO2 into the environment than traditional non-stick coatings and we engage in sustainable packaging practices, free of single-use plastics and ship in packaging made from recycled materials. We pride ourselves on continuously striving to do and be better - for you and the planet - in every step of the process.

Since launching in November 2019, we’ve become one of the fastest growing digitally-native brands of the last decade and are now sold in retailers including Target, Bloomingdale’s, Crate & Barrel, The Container Store, Costco, Zola, and many more.

We’ve amassed over 85,000+ five-star reviews from happy customers and hundreds of press hits from the likes of Vogue, Domino, Good Housekeeping, Food & Wine, Architectural Digest, PureWow, Fortune, and CNN.

Caraway is a fully-remote company filled with motivated and hardworking innovators and doers. We’re continually developing programs to support our distributed team to ensure a successful remote experience. If you’re looking to join a brand that folks love, read on and apply!

The Opportunity:
The Associate Art Director is a creative powerhouse responsible for developing and shaping the visual identity of the Caraway brand across various touchpoints, including marketing campaigns, digital touchpoints, and art direction for still & motion creative. This role bridges strategy and execution, ensuring cohesive storytelling and a premium brand experience.

The Associate Art Director will collaborate with cross-functional teams to conceptualize and execute creative that will fuel impactful campaigns, product launches, and provide on-set (and occasionally remote) art direction for photo and video productions, motion graphics, illustrations, and 3D renders. In addition, this role will operate as part of a broader team of designers, maintaining high design standards, and continuously modernizing existing design systems, creative frameworks, brand guidelines, and templates for high velocity marketing channels. 

This role will report directly to the Art Director and will be a remote, NYC based position with requirements to be on set in NYC as needed (~2-3 times per month). 

Who You Are:
You are a motivated creative professional with experience dreaming up creative ideas for cutting–edge integrated marketing campaigns that can see the vision through from pre- to post-production. You are a strategically minded creative with a sharp eye for design and a passion for storytelling through visual experiences. With a background in developing campaign creative, brand development, and digital design, you know how to take strategic marketing plans and translate them into compelling, cohesive visual narratives that resonate with customers and elevate Caraway’s brand presence.

You’re a creative savant that is equally comfortable working on a large commercial set as you are by yourself with only a photographer at your side. Thinking through impactful shot lists & deliverables come second nature to you. You’re energized by the opportunity to continuously refine and optimize creative plans for the greatest impact. You're naturally curious — always asking how we can make things stronger, smarter, and more effective.

A collaborative partner at heart, you work seamlessly with marketers, copywriters, and cross-functional teams to bring campaigns to life. While you take initiative and lead the visual direction, you're also comfortable receiving input and evolving ideas in real time. You’re someone who values consistency, clarity, and craft — and you're excited by the opportunity to modernize a growing brand in the home and lifestyle space.

Responsibilities:

• Lead art direction for brand campaigns and product launches, including concepting lifestyle and still-life imagery, directing on set, and flagging retouching needs.
• Supporting the Art Director & Creative Director to develop visual languages & systems for brand campaigns that augment and ensure alignment with overall brand strategy. 
• Collaborating with cross-functional teams across Marketing, Digital Product, and Retail to identify creative content needs and how we can work to produce it. 
• Develop impactful creative from concept through execution for key assets that include photography, video, 3D renders, motion graphics, and illustrations.

Creative Strategy & Development

• Drive brainstorming sessions for campaign concept development, visual storytelling, and innovative creative strategies.
• Synthesize business needs and initial marketing plans into concise & actionable creative plans that can inform art direction and asset deliverables. Works to gain alignment with key stakeholders & leadership in how this vision can be supported via the means of mood boards and/or concise decks.
• Partner with stakeholders across Creative & GTM Ops to define project scope, deliverables, and creative direction.

Creative Production

• Lead end-to-end production of small-to-medium scale creative shoots—building briefs, sourcing talent, coordinating schedules, and managing post-production to ensure a seamless process from concept to delivery.
• Serve as a clear, organized point of contact for all shoot-related communication as assigned (1-2+ a month, ranging from on-set/remote shoots, 3D render projects, and/or UGC video), aligning timelines, deliverables, and expectations across internal teams and external partners.
• Champion best practices for content creation, distribution, maintenance, and repurposing—contributing to a more agile and efficient creative organization.

Collaboration & Communication

• Collaborate with Creative, Marketing, and Growth channel leads to ensure final creative outputs align with platform-specific requirements, including digital (email, social, paid media), print, OOH, and experiential marketing.
• Maintain effective communication with stakeholders and team members on project status and feedback, working to ensure actionable expectations from all parties are clear.
• Infuse creative production planning with data-driven insights by collaborating with channel leads to review past creative performance and continuously optimize output.

Knowledge, skills, and abilities:

• 6+ years of experience in brand/graphic design, digital design, or art direction, with a strong portfolio showcasing creative excellence.
• 4+ years of on-set art direction experience.
• Strong sensibility for color, typography and design trends.
• Strategic and analytical mindset, capable of connecting creative output to broader business objectives and audience insights.
• Exceptional communication and collaboration skills, with the ability to partner effectively across Marketing, Creative, and Growth teams to drive alignment.
• Proficiency in Adobe Creative Suite, project management tools (e.g., Asana), and creative collaboration platforms (e.g. Figma,, Slack).
• Demonstrated ability to lead end-to-end creative processes, from concept to production.
• Photo & video production experience on set with a team of at least 8
• Experience working with a variety of freelance creatives (photographers, videographers, stylists, retouchers, production agencies, etc.)
• Exceptional organizational skills and attention to detail, with a strong focus on quality assurance.
• Strong understanding of brand storytelling and design systems, templates, and creative production frameworks.

The anticipated base salary range for this role ​is $100,000 - $120,000 - Final compensation will depend on a variety of factors determining the base pay at offer, including but not limited to: skills, qualifications, experience. This range provides the opportunity to progress as you grow and develop within a role.

Please note that the duties and responsibilities outlined in this job description are intended to describe the general nature and level of work performed by employees assigned to this position. It is not an exhaustive list of all responsibilities, duties, and skills required for the role. Additional tasks and responsibilities may be assigned as needed to meet business needs.

Caraway Life:
Caraway is an exciting, fully remote digitally native company that is bringing kitchenware and home goods into the modern era, leading from a non-toxic and sustainable foundation.

Team: You will be joining a passionate and collaborative fully-remote team that prides itself on high-quality work, supporting one another, sharing our successes, and building a brand we truly love, together.

Culture: At Caraway, we value continuous learning and career growth. We strive to continually optimize our processes, ensuring that we’re thoughtful in everything we do, both internally and externally. We listen to our employees, celebrate our wins, and constantly look for ways to be better for our team, and the world. 

Workplace: Being a fully-remote company, we have no headquarters and are truly distributed across the country. Our leadership team sits on both the East and West Coast and we have folks in a variety of states. We offer a monthly stipend towards co-working space should folks need to switch up their working environment every now and then.

Benefits: We value you and your family. With this in mind, full-time eligible employees are provided: 

• Equity: We believe in our product and that the sky's the limit for where our business is going. You are an asset to Caraway’s success and we think you should be rewarded for it.
• 401k: A 3% company match to help you plan for for your future
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions + access to FSA/HSA/Dependent Care FSA’s
• Parental Leave: Up to 12 weeks of fully paid parental leave, depending on tenure, and access to additional fertility care services via KindBody
• A Setup that works for you:: From MacBook to PC, we’ve got you covered. Let us know what you prefer and we’ll get your at-home set up stocked! 
• Elevate your Workspace: Annual reimbursements for you to elevate your workspace , from standing desks to desktop succulents, you got it!
• Fully Remote: Need to pick up the kids? No problem. Have a doctor’s appointment? Enjoy! Flexibility when you need it most. 
• Coworking Reimbursement: Need a break from the home setting? Monthly reimbursements for you to get out of the house and work from anywhere. From day passes, to monthly memberships, the world is your oyster, we mean office. 
• Events + Swag: Connection is top of mind (Yes, even in our completely remote environment). We have monthly virtual events, company wide offsites, and many opportunities for new Caraway swag!
• Leveling Up with Caraway: In addition to exciting opportunities and exposure in your day-to-day work, we offer annual reimbursements to all full-time employees to support their professional development aspirations!
• #AwayFromCaraway: We believe healthy, happy humans do better work. We offer unlimited PTO in addition to our 11+ paid annual holidays and quarterly wellness days.
• Wellness Reimbursement: Monthly reimbursements for you to stay well . From meal services to gym memberships to monthly massages, we want our team to have the flexibility to choose what wellness means for them.
• Employee Discount: We provide an employee discount on all Caraway Home products so you can continue to level up your kitchen and home life, too! 
• Home Upgrade(s): Complimentary product as a new hire + continuous  to expand your Caraway Home collection.

Caraway is an Equal Opportunity & Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

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